Now, There's a Smarter Way to Buy or Sell Your Home

In a Nutshell

An invasion of armies can be resisted, but not an idea whose time has come.
-Victor Hugo

The residential real estate industry is ripe for change. By virtue of their control of the Multiple Listing Service (MLS) and through it, access to information about available properties for sale, traditional real estate agents and brokers have denied home sellers meaningful alternatives to the typical commission based brokerage model. During the past decade fees associated with real estate commissions have risen to record levels. Consumers who have been at the mercy of traditional real estate agents and brokers for as long as anyone can remember are now demanding lower fees and more choices in real estate services. Consumers now have unprecedented access to information about available property listings through the Internet. While it may have seemed appropriate to pay 6% or more to sell your home when house prices average $100,000 or less and the MLS was the only means of finding out about homes for sale, today's market presents a new set of realities.

U.S. commission rates are about 1.5 to 2.5 percentage points above the (world) average.

In spite of seismic changes in the real estate market and in the way information about housing availabilty is now delivered, most real estate brokerage companies still want to sell you a bundle of services for a relatively high commission rate. Whether all of the traditional agent's services are wanted or needed, the majority of home sellers still pay 5%, 6% or more for the privilege of access to the market (the MLS). Even more baffling is the fact that under the traditional system, Realtors®, now over 1 million strong, are forced to spend most of their time competing with one another for new business rather than spending their time and efforts selling your home. Even discount real estate companies charging lower fees still use the same multi-agent system that requires that real estate agents spend the majority of their time on non-customer oriented activities in order to compete in the over-crowded marketplace. Independent studies have shown that the North American real estate industry is one of the most inefficient in the world.

The reality of the real estate brokerage industry today is that most Americans are now paying more money for less service while the value of that service has dropped dramatically.

The reality of the real estate brokerage industry today is that most Americans are now paying more money for less service while the value of that service has dropped dramatically. So, while home prices and real estate commissions have continued to rise, less and less is being done for you, the consumer, to actually sell your home. Yet real estate agents are working more hours and competing with one another harder just to stay in business. It's a game that no longer works for any of the players, even the professionals.

 

A New Approach

Bloomkey has already saved consumers millions of dollars in real estate commissions .

Starting in 1997, Bloomkey's real estate broker created the concept of a national, Internet based real estate company offering low, 'flat-fee' real estate services to consumers. The idea originated in response to 1) the growing demand from home sellers for access to the marketing exposure provided by the REALTOR® Multiple Listing Service (MLS) system 2) downward pressure on the real estate commission brought on by rising home prices and competition within the industry, and 3) the ability to cost efficiently market properties to a national audience made possible by the advent of the Internet.

Now There's a Smarter Way to Buy and Sell Your Home!

By implementing new technologies to provide more and better services to customers, centralizing real estate marketing and transaction processes and eliminating the need for a large cadre' of real estate agents (along with the accompanying need for numerous expensive "bricks and mortar" office locations), Bloomkey is now able to provide a menu of choices of real estate products and services to consumers all at a tremendous cost savings.

With Bloomkey, home buyers and sellers are able to purchase just the services they want and need, online and direct at a savings of thousands of dollars.

It's a fact: the economies of the 'Internet Age' now allow real estate information and services to be delivered far more cost efficiently than ever before. Today's home buyers and sellers demand choices with regard to the real estate products and services they are able to purchase. As well they are entitled to a reduction in the accompanying fees for those products and services.

With Bloomkey, home buyers and sellers are able to purchase just the services they want and need, online and direct at a savings of thousands of dollars. And they receive the latest innovations in real estate marketing services. The new reality of an Internet based real estate brokerage company offering flat-fee real estate services to the public provides an effective, economical way for home owners all across the nation to buy and sell their homes. Bloomkey is now one of the leading providers of online flat-fee real estate services in America today, serving thousands of customers throughout the United States and Canada. With Bloomkey, you choose just the services you want - for a price that makes sense!

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