Steps You Can Take When the Market Softens

While economists debate whether the housing industry bubble will burst, there is no doubt that home prices have stopped their rapid ascent.  The number of home sales has also dropped with the National Association of Realtors predicting a 4% decrease for next year.  With increased inventory, sellers face longer marketing times and increased pressure on price.

There are, however, steps sellers can take to better position themselves when the markets cools.  The most obvious factor is price.  Sellers should explore all options that provide flexibility when pricing their home.  There are several brokerage firms now offering homesellers marketing services at a significantly reduced cost.  These savings can be utilized to better price your home against the competition. 

Many of these flat fee brokers also allow the sellers to set the amount of commission to be paid the agent that brings a buyer.  By adjusting your price and commission, you not only compete on price but also work to better promote your property to the local real estate agents.