Use flat fee MLS to market your home more competitively

For the eighth consecutive month real estate sales fell in April. Closed home sales were down 14 percent, the number of homes put on the market was down 22 percent and days on market was up from 94 days a year ago to 104 days in April. Even with the dropping numbers Kit Hale, president of the Virginia Association of Realtors, remained optimistic saying “we’re now making the transition back to a more normal marketplace where conditions show better balance between buyers and sellers.” As a seller the spring time is a great time to put a home on the market, but under these conditions it is more important than ever to price the home competitively. As a “for sale by owner” using a flat fee MLS broker you have a competitive advantage over homes sold through a full service agent. Because you are saving a minimum of 3 percent with flat fee MLS on the sale of your home you can be more flexible with the asking price, lowering your overall list price while still pocketing more equity than if you used a full service agent.

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