Differentiate your home from others in the area

Real estate inventory in the largest 100 markets in is up 60 percent in May 2005 compared to May 2005 based on MLS studies nationally. The swell in inventory has forced home sellers to lower asking prices significantly. As inventory increases and competition stiffens it is important to provide some added incentive for agents to sell your home over a neighbor’s. Flat fee MLS provides home sellers an affordable opportunity to maximize marketing exposure through the local MLS and public websites like Realtor.com. Because sellers are saving 3 percent on the listing side of the transaction they can offer buyer agents up to 1-2 percent more compensation to sell their home than the local competition while still pocketing more equity. Buyer agent compensation is not the only way to differentiate your listing, be sure your home is a "Showcase" listing on Realtor.com. Showcase listings display a catchy headline, multiple photos, customized description, open house announcements and more. Consumers using Realtor.com to search for homes are searching homes offering virtual tours and multiple photos first. Increased inventory means sellers need to increase marketing.

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