Maximizing equity in cooler market conditions

As inventory increases and home prices level nationally, flat fee MLS is your ticket to maximizing equity. You get the marketing same marketing exposure as every other home listed in the MLS with a fraction of the cost. If you are contemplating listing with a full service agent you need to find out exactly what services you will be receiving, because chances are, you are not getting any added marketing advantage for the thousands more you will pay. Find out if you will have a property webpage with a unique URL that can be used in advertisement - since over 75 percent of buyers begin their search online, if a home warranty will be included, if a virtual tour will be included in the MLS and Realtor.com, if your listing will contain multiple photos, if you will have a "Realtor.com Showcase Listing," if you will be provided home flyers, if your home will be listed in multiple MLSs. Every one of these items is included with a flat fee MLS listing, the only difference…you pay $499 instead of giving away 3 percent - enough money to buy a brand new car! So next time you think about listing with a full service agent, ask yourself "is it worth it?"