And other myths denied

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Selling your home on your own, without a Realtor, is becoming less and less popular. This is surprising, considering that home values have skyrocketed and commissions have risen along with them.

That’s not what we’re experiencing. IHS Realty had a record year last year. We will likely have one again. More people are learning they can do it on their own.

To sell your home on your own however, you are missing the most significant marketing tool available to you. The Realtor’s Multiple Lisitngs Service (MLS).

More misinformation. The genie in the bottle is you can sell your home yourself AND get listed in the MLS.

70% of all home buyers start out on the web. So it is crucial for you to be in the MLS. But, the challenge has always been that to be in the MLS you have to sign with a Realtor at 6% of your sales price.

The first sentence is true. 70% of home buyers start their search for a new home on the Web. So it makes sense to list your house there, right?

You do need a real estate broker to get listed on the MLS, but you don’t have to let that broker be your sales representative.

But let’s get realistic. Most buyers work with a Realtor. So you will be spending at least 2% to 3% for the buyers commission.

True. You may have to pay the buyer’s agents commission. Remember, though, commissions are negotiable. And 2%-3% is better than 6%. Agreed?

So how do you do this? Well depending on your State you can list your home for a flat fee as low as $500. But, you get listed in the MLS with zero service.

How about listing for as low as $399? And service? At IHS Realty, we treat you like family. You’ll get the best customer service in the business.

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