Buyers expect to find a Feature Sheet regarding the property when preiviewing. A feature sheet should include at least one photo of the property and more if possible. A buyer generally visits several homes in one day and by the end of the showing period can easily forget the details of each property. The photo will help dentify the property quickly for them so when reviewing the feature sheet confusion between homes will disapear. The feature sheet should include any additional information that may help them with their decision process. The feature sheet should also include information that will allow the buyer or buyers agent to write a contract on the property if desired. To write a contract the buyer will need property address, legal description, inclusions of the sale, price, seller concessions if any and sellers name. Leaving copies of the property disclosure and any other disclousres relevant to the sale for the buyer to take along with the feature sheet may also be a good idea. Most buyers will not take the dislcosures unless they feel they have a strong interest in the property. In most states disclousres must become a part of a sales contract and the sales contract can be voided if not attached.
Feature sheets outside of the property should entice the buyer to call for more information. The feature sheet should be simple and at the lowest cost to you. A half page should be ample and you can get two detailed featured sheets from one page. The page should include a photo of the property, price, general information about the property, webpage link and a way they can contact you for more information. These are resource sheets for buyers of all kinds who will take the information and will most likely not be qualified to purchase the property. Although it is recommended to use feature sheets on the outside of the property it may warrant some thought to the cost of each sheet that may be taken and only thrown away moments later.
