Advantages Of Flat Fee MLS

Posted by Manager on June 17th, 2008

Flat fee MLS is one of the best ways if you are planning for a sale of your property. Believe me, for I did it and had got a positive result while selling my house. If you want a price that is worth your home or you are in search of home owner rebates, then the flat fee MLS is surely going to help you in a big way.

Some of the advantages of flat fee MLS are as follows:

1) It is comparatively cheaper to the traditional real estate listing.
2) You can share wide information about the property you are intending to sell
3) The viewer will be able to see the property live as it allows posting of photographs
4) The people from the real estate will also be aware that your home is under the ‘for sale by owner’ category. This makes the sale faster
5) You will have the option to post open houses too through flat fee MLS
6) On sale of your property, you are not required to make payments to the agent of the buyer.
7) There is also no question of payment to the agent of the seller

Try it now!

Add an Audio Tour to Your Flat Fee MLS Listing

Posted by Manager on December 12th, 2007

These days, many home buyers are looking to the web to help them find the properties that they want to look at. For some, it’s a matter of time: our days are increasingly hectic and, well, buying a house takes time; why not look at properties when you’re on a lunch break at the office or on hold when you’ve made a call?

When you’ve make the choice to sell your home with flat fee mls it’s easy to get your home listed on the web alongside properties that have been listed by real estate professionals on Realtor.com and on a page of its own.

However, that doesn’t mean that you want to have just any website: there are things that you can do to make sure that your home stands out. The best way to do that is to add more information about your property. In addition to extra photos and a virtual tour through your home, an audio tour that lets site viewers and callers hear more about your home.

Even better news is that, when you add an audio tour to your Bloomkey flat fee MLS listing, you’ll be able to know that the information will be widely available - included on Yahoo Podcasts, iTunes and other sites.

With an audio tour, you can do more than just show your home; you can tell buyers everything they need to know about it.

Get the Word Out About Your FSBO Listing

Posted by Manager on March 25th, 2007

When you are selling your home FSBO, you need to do everything possible to get that home in the eyes of buyers.

The first step in that process is to get your home listed in the MLS - the Multiple Listing Service. IHS Realty allows you to get your listing added for a Flat Fee, and they also give you access to other tools that you need to help you to sell your home more quickly.

One of these tools - a tool that is essential for selling any home - is a great flyer.

A great flyer will:

  • be well designed. A well-designed flyer is more visually appealing, and therefore more attractive to prospective buyers.
  • be informative. An informative flyer will give prospective buyers the information that they need about your home. Basic information will include the size and age of the home, features of your home and, of course, your asking price.
  • have a picture of the outside of your home
  • list the website address that prospective buyers can visit to learn even more about the home that you are selling
  • tell the prospective buyer about upgrades made to the home - new floors, new appliances if they are included, other upgrades, etc.
  • provide contact information so that prospective buyers know where to reach you if they have additional questions.

And of course, a great flyer is something that you will want to have available at all times while you are trying to sell your home; information needs to be available in order to be useful.

Find more information about Selling Your Home FSBO and Get Selling Tips at IHS Realty

Selling in a Slower Market

Posted by admin on August 10th, 2006

Maximizing equity in cooler market conditions

As inventory increases and home prices level nationally, flat fee MLS is your ticket to maximizing equity. You get the marketing same marketing exposure as every other home listed in the MLS with a fraction of the cost. If you are contemplating listing with a full service agent you need to find out exactly what services you will be receiving, because chances are, you are not getting any added marketing advantage for the thousands more you will pay. Find out if you will have a property webpage with a unique URL that can be used in advertisement - since over 75 percent of buyers begin their search online, if a home warranty will be included, if a virtual tour will be included in the MLS and Realtor.com, if your listing will contain multiple photos, if you will have a "Realtor.com Showcase Listing," if you will be provided home flyers, if your home will be listed in multiple MLSs. Every one of these items is included with a flat fee MLS listing, the only difference…you pay $499 instead of giving away 3 percent - enough money to buy a brand new car! So next time you think about listing with a full service agent, ask yourself "is it worth it?"

Buyer Demand and Seller Supply Near Balanced

Posted by admin on April 6th, 2006

Supply catching up to demand

The  45% of agents reporting a higher number of buyers than sellers is far more balanced than the 61% just 3 months ago. The final results of the survey tallied 45% of agents reporting more buyers than sellers, 31% reported more sellers than buyers, and the remaining 24% reported a balanced split. The balanced split could serve as an explanation to other results of the survey.

  • Home inventories are continuing to rise
  • Multiple offer frequency has decreased by 31% from 70% in the first quarter of 2005 compared to 39% in the first quarter of 2006
  • Only 7% of sellers are getting more than the asking price

As the market continues to cool it will be important to use selling tactics for a slow market. Flat fee MLS listing is a good alternative to the traditional method saving sellers thousands in commissions. The MLS is an important marketing tool as 75% of home sales take place through the Multiple Listing Service. Sellers will have the opportunity to use commission savings advantageously in pricing and enticing agents to bring potential buyers.  

See Also

Realtors, Consumers and Commissions

Posted by admin on January 25th, 2006

Consumers Reacting to Realtor Commission Rates

Residential real estate is an industry in which consolidation and time-saving technology have not only not saved consumers any money, but also coincided with steep price increases. It is an industry that has used its political muscle in a number of states to ward off competition from discounters. And at a time when the Internet has wiped out legions of other middlemen in other industries while squeezing the incomes of those who are left, the number of real estate agents has continued to climb along with their income.

Looming large in all this is the Internet, which threatens to break the exclusive hold that local Realtor groups have had on information and information channels vital to buyers and sellers. The Internet has made it easier for buyers and sellers to go through the process without agents. And it has provided an opening for lower-cost brokers offering limited services.

Companies such as Insight Realty, serving the entire Mid-Atlantic region has averaged over 200% growth in the last 2 years with their flat fee MLS Listing services.  While their marketing efforts initially focused on FSBOs (For Sale By Owners), their rapid growth indicates that all homesellers are gaining interest in these services.

Recent forums also indicate growing consumer resentment toward the current rate of real estate commissions.  Of course the term current is relative in this industry as the commission rate has largely remained unchanged over the past 80 years. 

An online exchange on the Washington Post website include the following exchanges:

"Thanks for finally saying what’s needed to be said for a long time. Many in the real estate industry refuse to change, continue to overcharge for services rendered and real alternatives are needed.  I don’t blame them though. If I could bag a $20k+ commission on a listing that sold in less than a week with minimal effort in this active market, I’d try to stave off competition too."

"You’d think, in markets with tight inventory, full service agents would be willing to bargain on commissions. Again, a few are, particularly involving expensive properties, and in those cases you should be able to find a good one willing to go down to 5 percent. But remember, selling agents for one customers are also buying agents for another, so they may not be as desperate as you think. They have a lot at stake in maintaining the traditional price levels and disabusing consumers about the wisdom of bargaining on price. These are conversations they DON’T WANT TO HAVE."

"The real estate industry, at least here in MD, is a self regulated industry that gets huge sums of money for little work. All you need to do is understand that the settlement lawyer, who can be sued if there is a problem in the contract the agent prepared, gets about $400 for his work while the agent on a sale of a $400K home can receive 6% or $24,000. Something is wrong. If I can sell a car myself I should be able to sell a home without paying such huge fees to people who do not even require a college degree to be the experts they claim to be."

As you can see, it appears the traditional real estate industry is in for change.  Let’s hope that the interests of the consumer drive the process and not the protection of an outdated industry.

 

Selling FSBO

Posted by admin on November 21st, 2005

For Sale by Owner’s and Flat Fee Listings are popping up more often for good reason

About 15% of all homes are sold without a real estate agent (For Sale by Owner).  Many are predicting that this number may rise dramatically as the housing market softens.  High loan-to-value ratios, increased home equity loans and other factors could result in many sellers deciding that they cannot afford to pay 5-6% in commissions when selling their home.

Add this to the high growth in real estate values and the temptation to try something different will likely drive more consumers to seek out alternatives when selling their home.  FSBO services now range from simple website placement to flat fee MLS listings to document preparation.

Most of these companies offer these services for fixed fees rather than commissions and are a fraction of the traditional brokerage commission.   "It’s just really hard to pay that $22,000 commission," Debbie Carbonatto ( a FSBO) said, adding that they already have sold one home themselves, with good results.

"FSBO can be a real win-win for buyer and seller," she said.