Posted by admin on June 3rd, 2008
We all know that the first step in selling our home is to advertise. You can accomplish that task by setting up “for sale” signs posting flyers everywhere you can. You can also take advantage of a flat fee MLS listing service to get the word out to the realtors and everyone who is in the market to purchase a home that yours is available. But what is your next step? After your home is officially being advertised as for sale, do you just sit back and wait for someone to give you money?
Unfortunately the answer is no, you now need to get your home into tip-top shape and hold an open house. By holding a regular series of open house events you can bring traffic into your home, the more traffic the greater the possibility of someone purchasing your home. Many people are looking for homes to buy and are not using a buyers agent and these people will specially visit open house events instead of trying to schedule a private showing.
Next time, we will specially look at the steps you should take in order to host a successful open house but for right now you need to pick a date for your showing and start cleaning. People are coming to your home for the purpose of seeing the house and not your stuff, put everything you can away and clean everything your will be leaving out.
Posted by Manager on April 27th, 2008
When you’re getting ready to sell your home as a for sale by owner seller, there are a number of things that you’re going to want to pay attention to:
Understanding what it’s going to take to get your home ready for the sale
Understanding the importance of showing your homes
Understanding why flat fee MLS is an important tool for marketing your FSBO property
Ultimately, each of those things - getting your home ready, getting prospective buyers inside and marketing your home - takes a little bit of creativity. When you get creative, you’ll find that it’s a lot easier to stage your home - you’ll be able to create a great experience for those who get inside, a scene that helps them to get a sense of what they could do with the property if it were their own. Of course, it also takes a certain amount of creativity as a for sale by owner seller to make sure that you get prospective buyers inside. Think about what you can do to make sure that people know that your for sale by owner property is on the market - local advertising, marketing flyers.
Focus on what you need to do as a for sale by owner seller - make sure that you’re getting the right advice then get a bit creative; you’ll find that the process goes a lot more smoothly.
Posted by Manager on March 28th, 2007
When you are planning to sell your home with a For Sale By Owner listing, it is important to take all the right steps. IHS Realty can help you to get your home listed the right way.
- Take a closer look at your home: make a list of any improvements that could be made and how making them could improve the sale value of your home. Design an action plan for making upgrades.
- Call a home appraiser and set your asking price based on the appraisal and the selling prices of other homes in the area.
- Prepare the outside of your home for taking photos and prospective buyers who will drive by and look at the home.
- Prepare the inside of your home to photos and viewing.
- Research contracts and other paperwork necessary for selling your home at the IHS Realtywebsite.
- Once your home is ready for listing, use the IHS Realty Flat Fee MLS listing service to get your home in the eyes of prospective buyers and buyer’s agents
- Take advantage of internet and print advertising to get the word out about your home
- Schedule open houses so that prospective buyers can visit your home and ask questions that they have.
- Negotiate with serious buyers and close the sale.
Even in a slowing real estate market, selling your own home can save you money. With IHS Realty, you’ll have access to everything you need to sell your own home.
Posted by admin on October 17th, 2005
FSBO’s keep more money selling on their own
There’s no doubt about it. More home sellers are choosing to take matters into their own hands and sell their homes by themselves. Two changes in the way property can be marketed are making them more successful.
One, the Internet allows For Sale By Owners (FSBOs) unprecedented access to the marketplace. No longer are home sellers at the mercy of local real estate agents who once stood at the gates to the real estate transaction with their control of information about which properties were for sale. Promoting a property nationally is now as easy as posting on a web classified site like Craig’s List or even creating your own web page.
The second factor increasing FSBO’s success rate are the availability of "a la carte" real estate services. No longer are real estate tools and services available in a "one size fits all" model whereby sellers pay a real estate broker a relatively large commission for a suite of services. Now, in most states, (see limited service article) home sellers can choose which tools and services they want from a variety of models.
Most importantly, FSBO’s now have access to the Mutliple Listing Service (MLS) through online companies offering flat fee MLS listing. Companies, like InSightMLS.com, offer a way for home sellers to list their property alongside traditional real estate agents properties in the MLS for a one-time, flat rate. An MLS listing provides the greatest marketing exposure possible by promoting homes to all of the area real estate agents and their buyers.
For added exposure, most MLSs also provide listing on Realtor.com, the number one real estate website in the world with over 6,000,000 unique visitors per month.
With the marketing exposure problem solved, it’s a matter of home sellers educating themselves enough to handle the more subtle aspects of the real estate transaction. Many online guides are available to assist the FSBO seller. As they say in real estate licensing school: "It ain’t brain surgery".
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