Selling a Home in a Cooling Market

When you are going to be selling a home, especially when the housing market is in a bit of a cooling off period or a slow season, there are two things that are absolutely essential.

First, there’s setting the right price. It’s impossible for sellers these days to sell their home when the price is too high, and when the market has slowed a bit, you’re going to find that it’s even more difficult to get your asking price. This is mostly because there are less buyers vying for the property. However, if you’re able to take the time to set the right price for your home - based on other properties in the area and the size and condition of your home - your chances are going to be a lot better. And, of course, when you sell with flat fee MLS, you’re still in a better position to profit when you sell.

Flat fee MLS also addresses the second essential element for selling in a cooling market: exposure for the property. With flat fee MLS, your home will be listed alongside those represented by listing agents and you’ll have the chance to clearly identify all of the house’s best features and selling points. As a result of increased exposure, there will be increased interest and that leads to a greater chance that your home will sell.

What you’ll find when you use flat fee MLS to sell your home is this: you’ll have access to the tools you need to sell your home, be able to access tips and tools designed to help you sell and, even in a cooling market, you’re in a better position to sell the property regardless of what the market is like.

Weighing Your Options in a Soft Market

Home Selling Alternatives

With the days of purchasers waiting in line to put an offer on a home long behind, what is the best option for home sellers? Traditional agents argue this is the time where their services are most valuable, thus their commissions most secure. Contrary to that point discount services believe a soft, or slow market is when their services are most beneficial, jeopardizing the commission structure of the industry. When you consider your home sales price is going to level off in a slower market it would stand to reason a discount broker, or flat fee MLS company would provide the advantage. By saving 3% upfront on the listing side of the transaction, you have significantly more freedom in pricing, and the commission being offered to agents while keeping more equity in your home. Furthermore, with the savings you experience through flat fee MLS you have the opportunity to spend more in terms of marketing, whether through local print or additional public websites. With a traditional agent you are going to be giving away 6% in commissions, minimizing your equity and losing the control you would otherwise have over your home sale.