Why doesn’t every home seller list on the MLS without the huge commissions?

Posted by admin on February 22nd, 2007

IHS Realty let’s you list on the MLS without paying a huge commission

The first reason is exposure, without a listing on the MLS you are missing out on 75-85% of potential buyers for your home.

The second reason is expertise and "know how", most home sellers wrongly believe that they are unable to handle the practicalities of a real estate transaction.

Using the NAR’s Realtor MLS gives a home seller a huge boost in getting their home sold and IHS Realty has all the tools, guidance and resources to help you for a simple flat-fee and not a huge commission.

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Marketing And Word Of Mouth Are Still Effective

Posted by admin on December 18th, 2006

Don’t bit the hand that feeds you

Moreover, Internet-based brokerages and discount shops may have dealt a further blow to traditional real estate brokerages. Commissions have fallen to an average of 5 percent from 6 percent a decade ago, although experts say that slide had begun before the entrance of the discounters.

No wonder the NAR tried to shut us out. We were costing their realtors a little bit of money.

But, we’ve learned over the years that increasing one’s income doesn’t mean biting the hand that feeds you. Instead, we seek to provide the best service to our clients and increase our volume through word-of-mouth and other effective methods of marketing. It works. Our long track record shows it.

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Flat Fee MLS Gets You Maximum Exposure

Posted by admin on September 21st, 2006

When you list with IHS Realty’s flat fee MLS service you get exposure through the National Association of Realtors as well

REALTOR.com is the official site of the National Association of Realtors (NAR). When you list your home with IHS Realty’s flat fee MLS service, you get automatic exposure through the NAR. You get the most exposure and access to our staff’s knowledge and expertise. In a word, we will not leaving you hanging and you are not on your own, but you do save the enormous real estate commissions.

Learn more about flat fee MLS right now.

The Congressional Eye-Opener…I Mean Hearing

Posted by admin on July 27th, 2006

Congress listened to panelists plead their case of anti-competitve action by MLS’s and realtor associations

Have you ever found yourself in a situation where you are listening to surrounding conversation all the while thinking, “This person is so off base, he can’t be serious?” Welcome to room 2128 of the Rayburn House Office Building for the Congressional Hearing of “The Changing Real Estate Market” this past Tuesday. Panelists included representatives from the Department of Justice, Federal Trade Commission, Consumer Federation or America, limited service brokers and other business owners.

 

Congressmen and women moved in and out of the back door to claim their 5 minutes of face time with, what seemed to be a more nervous panel (overall), than a panel looking forward to making an impact on lawmakers that can actually aid the cause in offering consumers services based on need versus dollars. But in defense of the panelists, I was getting nervous, just listening to the outrageous and often times intellectually incriminating questions and outbursts of congress people completely unprepared and out of touch with what the actual issues were. (If I were Congresswoman Waters or Congressman Miller I would really hope there is no written record of what transpired, as I think, between those two everyone in the room got a little dumber, and lost a little faith in lawmakers having to absorb the incoherent jargon that kept coming from their mouth.)

 

Representatives from the DOJ and FTC “stuck to their guns” answering in true lawyer-like fashion most of the time repeating themselves with exactly what they felt were “anti-competitive” acts as handed down by local associations and state boards. On the other hand, business owners that sat on the panel were often times talked in circles until Congress heard what it wanted to hear. Their responses were often abruptly cut short by other unrelated questions and they were forced to cover the gambit when in reality there is only one primary issue – flat fee MLS and discount brokers are being “blackballed” by the very MLS’s and associations they pay to belong to because they business model strays from the “ordinary.”

 

Unfortunately, many of the business owners on the panel came from “Corporate America” and were unable to quickly and decisively respond to questions with any degree of industry experience and awareness. The best example came when Congressman Miller repeatedly backed the decision of the MLS to which Redfin belongs in their discriminatory decision that disallows Redfin from displaying the number of days a home has been on the market and Glenn Kelman, the CEO of Redfin, could render no compelling explanation. Well, every active buyer agent (which is what Redfin is) with a license and MLS access knows they can perform searches all day based solely on the number of days a home has been actively for sale in order to find “the best deal” for their clients. This was Kelman’s first of two opportunities to make a compelling argument for exactly why federal intervention is needed in the industry and just could not do it. Miller ignorantly argued that it would not be fair to any seller if that information was available, any agent in the field would have shut that argument down before it ever got started.

 

In Glen Kelman’s defense his opening remarks and written deposition hit industry discrepancies square on the head. In fact he had an opportunity to answer the headlining question with an example he cited in his opening remarks. Congressman Artur Davis – who was one of maybe two Congressman that seemed to be able to comprehend the issues at hand – essentially opened the floor and the microphone to Kelman when he asked “Why does the federal government need to get involved? Why can’t this be regulated at the state level?” Again, sadly nothing! With a chance to put the record straight he neglected to mention the great example he used in opening remarks. The right answer:  These issues cannot be regulated at the local (state) level because the associations that are implementing these anti-competitive regulations are the very individuals that comprise the state regulatory bodies and commissions. It is a glaring conflict of interest, and somehow state commissions are able to hide the truth from the federal government. Kelman said it best in his opening comments: “[The real estate industry] is like a Western where the cowboy promises to report the desperadoes to the sheriff, only to have the desperadoes whip out their badges. Clearly, this industry has failed to regulate itself.” That was all that was needed. For all the missed opportunities Kelman had, he was the only panelist on the second panel to speak for more than a total of 30 seconds. Everybody else had equal opportunity to step in and make their mark, and each let the moment slip…a bit unfortunate.

 

But in the end the most telling action was to conclude the hearing with an open forum from the President-Elect of the National Association of Realtors Pat Vredevoogd, from Grand Rapids, Michigan. After not a word the entire time the second panel was questioned a Congressman declined his opportunity for questioning just to ask Pat Vredevoogd her thoughts on the issues. Her thoughts?? Is this guy crazy?? Did he do any homework in preparing for this hearing?? Instead her thoughts, why not ask her what cause Michigan had in passing state minimum service laws only last month? Is there any coincidence?? I would doubt it considering NAR Presidents have a history of getting such laws passed. Al Mansell, President of the NAR in 2004, successfully had the state laws in Utah altered during his tenure.

 

Now let’s revisit a question by Congressman Artur Davis: “Why does the federal government need to get involved? Why can’t this be regulated at the state level?” The better question is: Why DOESN’T the federal government need to get involved?!

FTC: MLS Rules Restrain Competition

Posted by admin on July 14th, 2006

Austin, TX Board of Realtors illegally restrained competition

The Federal Trade Commission has charged the Austin, Texas Board of Realtors of illegally restraining competition by preventing consumers from putting certain home listings on public websites like Realtor.com. The charge against the 5,000 member MLS was prompted because of rules written that make home listings available through public website searches only if sellers are listed with a traditional full service agent.

Home sellers listed through alternative "for sale by owner" discount services like flat fee MLS and exclusive agency agreements were deprived of the exposure provided through Realtor.com, Austinhomesearch.com - a regionally searched site, and other brokerages websites. 

A settlement has been reached between the two parties with no formal acknowledgement by the Austin Board of any wrongdoing. John Roberti a former attorney with the FTC has said "this should serve as a wake-up call for the MLSs. If I were running an MLS with…I would spend some serious time thinking about whether this rule is necessary."

The fact that MLSs can even implement such rules that impede the growth of the industry, prevent competition, and reduce consumer trust of its members is shameful. The ongoing litigation due to the opposition of industry evolution by traditional members, associations, and NAR are not helping anyone. This double edged sword is only increasing consumer knowledge of industry practices, commission structure, and alternative flat fee models they are trying so desperately to "shut down."

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NAR: Stabilizing Home Sales

Posted by admin on July 11th, 2006

Slight decline for the remainder of 2006

The market continues to show signs of stabilizing although homes sales are expected to decline modestly until year’s end  according to David Lereah, NAR’s Chief Economist. Existing home sales are expected to decline by almost 7 percent this year while new home sales are expecting to show a considerably higher decline of nearly 13 percent. Contributing factors to such a decline are the rising interest rates which are expected to hit 7 percent for a 30-year mortgage by the end of the year, and rising unemployment rates. As homeowners prepare to sell their homes in a stiffening market flat fee MLS can provide a competitive advantage to sellers trying to maximize equity, maintain control of the transaction, and create a pricing advantage.

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