Trying to Find the Right Real Estate Broker?

Posted by Manager on June 12th, 2007

If you’re trying to find the right real estate broker, there are a number of things to consider - most of which come down to a simple thing: how will working with that real estate broker help you to save money.

Therefore, it’s important to consider finding out the right details. Find out how long the real estate broker has been in business. Is the brokerage focused more on helping buyers to find the right property or sellers to sell their homes? Determine what their experience is in working with for sale by owner sellers (especially if you are looking to find the right real estate broker to help you to sell your home).

What training do the agents at the brokerage have - are they professionals; do they have credentials?

But, most importantly, what can they do to help you to save money whether you’re buying or selling?

The right real estate broker will help you to look out for your own best interest - to save money, have access to the tools and professionals who can help you whether you’re buying or selling and to help you to achieve your goals - whatever those goals are.

IHS Realty
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Your Listing Broker Doesn’t Have To Be Your Sales Representive

Posted by admin on January 17th, 2007

And other myths denied

Source:

Selling your home on your own, without a Realtor, is becoming less and less popular. This is surprising, considering that home values have skyrocketed and commissions have risen along with them.

That’s not what we’re experiencing. IHS Realty had a record year last year. We will likely have one again. More people are learning they can do it on their own.

To sell your home on your own however, you are missing the most significant marketing tool available to you. The Realtor’s Multiple Lisitngs Service (MLS).

More misinformation. The genie in the bottle is you can sell your home yourself AND get listed in the MLS.

70% of all home buyers start out on the web. So it is crucial for you to be in the MLS. But, the challenge has always been that to be in the MLS you have to sign with a Realtor at 6% of your sales price.

The first sentence is true. 70% of home buyers start their search for a new home on the Web. So it makes sense to list your house there, right?

You do need a real estate broker to get listed on the MLS, but you don’t have to let that broker be your sales representative.

But let’s get realistic. Most buyers work with a Realtor. So you will be spending at least 2% to 3% for the buyers commission.

True. You may have to pay the buyer’s agents commission. Remember, though, commissions are negotiable. And 2%-3% is better than 6%. Agreed?

So how do you do this? Well depending on your State you can list your home for a flat fee as low as $500. But, you get listed in the MLS with zero service.

How about listing for as low as $399? And service? At IHS Realty, we treat you like family. You’ll get the best customer service in the business.

See Also

How To List On The MLS

Posted by admin on December 24th, 2006

For one low flat fee

The only sure way to get maximum exposure for your home is to list it on the MLS. But don’t you need a broker for that?

Yes. You do need a broker to list on the MLS. No, you don’t have to have your broker represent you throughout the sales process. You can sell on your own and list on the MLS.

Here’s how you do it:

1) Log onto IHS Realty.

2) Mouse over "Home Sellers" and click on "MLS Listing."

3) Click on "Order Now."

4) Choose your state.

5) Select your county.

6) Choose a package.

7) Complete the registration and pay.

See Also

Investigating Broker Commissions

Posted by admin on August 12th, 2006

Is there any real competition among brokers?

I’m going to examine two sides of an argument over whether or not real estate brokers who are commission-based are competitive or have a monopoly that is bad for the consumer.

I’m going to start with an article that is pro-commission that disputes claims that commissioned brokers are bad for consumers.

From an article in realty times by M. Anthony Carr, "groups like the Consumer Federation of America (CFA) and American Homeowners Grassroots Alliance bemoaned the current commission-only business of real estate agents across the country.

To hear the CFA’s take on these independent contractors (who have no job security, biweekly pay check, benefits, vacation/sick leave or traditional company support), they are all totally overpaid and consumers are being fleeced by a "fixed" commission rate that’s being protected by the industry at large.

Well, let’s work in real numbers. Last year, the local MLS reported the D.C. area real estate market created roughly $44 billion in sales. The average commission, according to Real Trends, an industry watchdog group, stands at 5.1 percent (not the 6 to 7 percent touted in Mr. Brobeck’s testimony). At that rate, with a commission split of 50/50 between brokers and their 30,000 agents, the average commission income would be roughly $37,400 each.

A lot of money exchanges hands in this business, being divided between a lot of people. So while the dollar amounts sound expensive, they really only create an average income compared to any other industry in the region. But here’s the catch — agents only collect their pay if they are successful.

Unlike other professions where the attorney gets paid even if his client goes to jail, or the surgeon gets paid even if his patient dies — the real estate agent only gets paid the commission when the house sells. There’s no paycheck for failure in real estate.

That was paraphrased but you get the idea of the argument he makes here. He doesn’t believe there is any need to regulate the real estate business and doesn’t believe that commissioned brokers are anti-consumer or anti-competitive. At least thats what I understand by reading the article by him.

Now lets take a look at the other side of the argument.

Feds probe real estate agents Money magazine investigation shows Justice Dept. looking into anticompetitive practices. April 22, 2005: 5:27 PM EDT By Jon Birger, Money Magazine

NEW YORK (CNN/Money) - Did you pay your real estate broker too much? The U.S. Department of Justice may be set to turn Tulsa, Okla. into a test-case for ending the stranglehold 6 percent commissions have over the real estate brokerage business.

MONEY has learned that Justice’s Antitrust Division is gathering information on the bully tactics that full-commission brokers in Tulsa allegedly use against their discount rivals to discourage commission-cutting. The probe follows other recent efforts to spur competition in the real estate industry.

Economists who study real estate, such as the University of Cincinnati’s Norm Miller, believe anti-competitive behavior is the primary explanation for the persistence of the 6 percent commission.

J.D. Smith and Bob Meyer are two Tulsa discount real estate agents who say they were interviewed by federal investigators. They say the investigators wanted information on full-commission agents’ alleged refusal to show home-buying clients properties listed by discount brokers — a tactic known as boycotting.

Boycotting exploits the one major weakness of the multiple listing service.

The MLS’s upside is that it centralizes all homes for sale in a single electronic marketplace that can be accessed by all agents — and these days by Web-savvy consumers as well.

The downside is that brokers must depend on one another to help sell their homes, and that discourages them from undercutting each other’s commissions.

While boycotting the listings of discounters is generally considered an antitrust violation — if undisclosed, it’s also a breach of fiduciary duty to clients — industry insiders are well aware that boycotting goes on, even if they claim not to condone it.

The Tulsa investigation is part of an ongoing Antitrust Division foray into the sharp-elbowed realty world. In March, the Antitrust Division sued the Kentucky Real Estate Commission over a state law that prohibits real estate brokers from offering commission rebates to consumers.

More recently, Assistant Attorney General R. Hewitt Pate sent letters to lawmakers and regulators in Oklahoma and Texas, urging them to reject proposals that would effectively prohibit brokers from engaging in limited-service or fee-for-service realty — such as listing a home for sale on the multiple listing service for a flat fee of $500.

Bruce Hahn, chairman of the American Homeowners Grassroots Alliance, argues that state prohibitions on rebates and fee-for-service discourage competition and inflate commissions paid by consumers. "We’ve talked to Justice, and we think what they’re doing is tremendous," he said.

Now to understand, while it is nice to defend the individual agent for the job that they do, not receiving benefits as on a normal job, only being paid when they make a sale, etc. is commendable, it seems that overall it isn’t being paid a commission that is the problem.

Its only when those who want to offer consumers a choice that saves them money are boycotted or regulations do not permit them to do so. That is where it becomes anti-competitive.

See Also

Real Estate Agents Reviled

Posted by admin on July 6th, 2006

Real estate agent among the least respected occupations

Has anyone seen the T-Mobile cell phone commercial depicting the real estate agent blowing through her monthly minutes while speaking to her clients in clichés and outrageous embellishments? It seems to sum up the public’s overall perception of real estate agents as they are among the most reviled professionals, ranking right at the top with used car salesman. The funny thing is, they live up to it everyday. As a flat fee MLS company, we witness such unethical business practices first hand. Consumers are told fictitious horror stories about lawsuits (which can be avoided by for sale by owners through the use of real estate attorneys or real estate broker consultation), told their homes aren’t listed in the realtor MLS (like there is another type of MLS), told agents won’t show their home, and told they cannot find their home on the MLS among a multitude of other outlandish stories. It really is a shame a commercial with such an offensive message can be so accurate.

Consumer Federation Attacks Traditional Real Estate Structure

Posted by admin on June 19th, 2006

Consumers are disadvantaged by the current system

As stated last week this is a good read! If you are a homeowner trying to keep abreast of real estate current events, then you need to read the Consumer Federation’s attack on the existing real estate structure. Discrimination against non-traditional alternative brokers, unregulated multiple listing services (MLS), lack of consumer knowledge, and the large number of real estate professionals who sit on state real estate regulatory boards stifle competition in the real estate industry and it’s up to consumers to take the initiative and make a difference. Minimum service requirements established by several states discourage, and in some cases prevent, non-traditional alternative brokers like flat fee MLS companies. NAR has responded by arguing that the industry has plenty of competition with its over 2 million licensees. Considering the barriers for entry are so low, how competitive is it really? Do licensees of two months deserve the same compensation of an agressive veteran? According to the current industry standard they do.