CEO reveals views on real estate
Rich Barton, who founded Expedia, believes a changing consumer brings new opportunities in real estate services. In an exclusive Inman interview at NY Real Estate Connect, Barton tells why he’s excited about entering the industry. Just when the year-old company will launch, and what its service will ultimately offer, remain tightly guarded secrets. So does the origin of its name.
Besides traditional brokerages, including giants like RE/Max and Cendant, Zillow will also compete with mom-and-pop real estate agents. It will also face competitors online, including HouseValues.com, based in
Kirkland, Washington, and IAC/InterActiveCorp subsidiary RealEstate.com.
Then there’s the fate of the Multiple Listing Service, a database of real estate listings submitted and shared by real estate agents. To use the service, one has to be a registered realtor. Critics say that helps real estate brokers preserve their livelihoods, but harms the consumer.
The U.S. Department of Justice filed an antitrust lawsuit against the National Association of Realtors during September, alleging the association obstructs competition, threatens to lock in outmoded business models, and inflates real estate prices.
While Zillow says that the company is an advertising vehicle, many in the real estate industry are holding their breath to see how the new venture will impact their sector of the industry.
Assuming Zillow.com does unveil its service within the next quarter or so, it will arrive in a marketplace characterized by significant competition from above and below, as well as a more general controversy about what it means to be in realty during the Internet age.