Soon, more people will search for real estate online and leave newspapers in the dust
PRINCETON, N.J., Oct. 27 /PRNewswire/ — New research by The Kelsey Group indicates a gap between the sources to which home buyers turn to get information about real estate and the media that advertisers use to promote property for sale. Sellers turn first to newspapers (24%), followed by signs (19%) to advertise real estate for sale, while buyers turn equally to newspapers (30%) and online (30%). And the younger generation, which is the most active real estate-buying age group (18- to 34-year-olds), turns to online sources first.
Why do you think so many companies are going online today? It isn’t for current value. It’s for future value. In another few years, Internet advertising will be the most popular medium for virtually every product or service. Already, the trend is online for buying real estate. The National Association of Realtors says 75% of all home buyers search for their home online first, before going anywhere else.
Combine online buying and selling with flat fee MLS services, a service that allows home sellers the same access to buyers as real estate agents - even if they are selling on their own - then you have a powerful combination. Find out why flat fee services are the best way to go for FSBO sellers.
See Also
- What is the MLS?
How you can use the same tool realtors use to sell your house
